5 TIPS ON HOW TO IMPROVE CANDIDATE ENGAGEMENT IN THE POST-COVID-19 ERA

The aftermaths of the coronavirus pandemic are re-architecting HR and the job-seeking landscape, forcing us to adapt, evolve, and be more creative. It is essential to be on top of the game, which includes providing your job candidate with a seamless experience.

By enhancing your recruitment efforts, you won’t just acquire an intense competitive edge, but you’ll also reinforce your company’s reputation. Hence, try to use the challenges to reinvent how you interact with job applicants because quality candidate engagement is the backbone of attracting future talents

Here’s how you can improve candidate engagement in the COVID-19 realm.

  1. INCREASE YOUR SOURCING EFFORTS

One of the principal reasons why many recruiters fail to attract compatible talents is terminology. Candidates in the role you’re filling might identify with job titles that your vacancy doesn’t include. It is crucial to seek job applicants with related job titles. Wording expansion can also augment your talent pool.

Another significant sourcing element is using the right channels of attraction and leveraging social media. Create a strong social media presence because 73 percent of millennials use social platforms to find a job.

  1. DISCLOSE PRECISE HIRING METRICS

Avoid creating ambiguous job ads that don’t reveal clear-cut criteria. Otherwise, you could encounter an overwhelming inflow of incompatible candidates. It can be time-consuming to weed-out irrelevant resumes, and some recruiters even forget to let these candidates know that they don’t fit the position.

Try to set and disclose accurate metrics to ensure that job applicants have a good sense of whether they are qualified for the role.

  1. “WE HAVE RECEIVED YOUR APPLICATION ”

Continuous and transparent communication is one of the principal foundations of a quality candidate experience, and it starts with a confirmation email. Many companies underrate the value of acknowledging all the candidates that they have received their job applications. 

Without a confirmation message, candidates can be unsure about whether their application was successful. Thus, it’s an indicator of a lack of respect for your job applicants. It is crucial to keep candidates updated about the status of their application throughout the process to keep their attention.

  1. CATCH UP WITH THE TRENDS

Most of the recruiting processes occur remotely, which means forgetting traditional ways and embracing technology. Forget outdated forms of collecting and evaluating job applications or maintaining interaction with the candidates. Integrate advanced tech and consider using software that can automatize the hiring process.

  1. EMPHASIZE ON COMPANY’S BRAND AND VALUES

Companies with a strong employer brand have 50 percent more qualified candidates and two times faster hire rate. Hence, use your company’s mission, goals, and values to build an influential social media presence and enhance your career website. Your brand plays an essential role in the candidate’s experience, which is why you should continuously improve and highlight it.

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